Starting with the car we drive to the soap we wash our hands with, all our consumer choices have some impact on the planet. The clothes we wear are no exception!
The textile industry is responsible for around 10% of greenhouse gas emissions, consuming more energy than the aviation and maritime industries combined. In addition, it is one of the most water-consuming sectors in the world. It's scary, isn't it...?!
The world of fashion tends to be very fast-paced and attractive. The insatiable search for the latest trends and the need for social affirmation led to the emergence of fast fashion. Clothes that were once seen as something durable are now treated as something disposable, used for short periods of time.
O fast fashion is based on producing greater amount possible, the faster possible, to lowest cost possible. this fashion practice low cost leads consumers to buy products manufactured on a large scale that are subsequently consumed and discarded quickly and lightly.
Added to this are all the ethical implications which, for the most part, are hidden from us. Low-paid labor, child and/or slave labor, social inequalities and lack of transparency with the consumer are some of the weak points that characterize the fast fashion.
The fashion industry has an often underestimated impact on the development of our planet, and is closely linked to issues of gender, work and poverty. By being able to identify It is to recognize O impact that is generated through our consumption, we are able to understand how we can consciously contribute to the goals of sustainable development.
You Sustainable Development Goals (SDGs) represent a universal call to action and the fashion industry, through the fast fashion, conflicts with some of the 17 objectives, namely:
- Goal 8 - Decent Work and Economic Growth;
- Objective 12 - Sustainable Consumption and Production;
- Objective 14 - Life in the Water.
Exploitation of cheap labor and natural resources in underdeveloped countries created conditions for the “disposable culture” to take root and revolutionize the way we currently consume.
The action of each individual person is a drop of water in the ocean, however, the action of thousands or millions of consumers can be really differentiating and impactful. The change must begin with each one of us. It is essential that we become conscious consumers!
Responsible Consumption: we have the power!
Responsible consumption is a less materialistic form of consumption where one seeks to buy only what is necessary, betting on conscious purchases combined with responsible practices. While valuing the workforce and the production process involved, the disposal of parts as a means of preserving the environment is also avoided.
We seek to know the origin of the clothes we wear and the conditions in which they were made is the first step towards changing the mentality regarding responsible consumption.
Fortunately, conscious fashion is a trend on the rise. Day after day, the number of consumers looking for responsible consumption alternatives capable of minimizing the damage caused to the planet, without neglecting style and “dressing well”.
Prioritizing quality over quantity is one of the premises of sustainable fashion that makes us better consumers.
A responsible consumer should seek to know the complete life cycle of the product, from design to manufacture, betting on brands slow fashion: an alternative that favors natural and ecological raw materials, where each piece has a unique origin and characteristic.
In this practice, workers, communities and the environment all have the same importance. support brands slow fashion contributes not only to the local economy, but also to promoting good working conditions.
For the fashion sector to become an ecologically and socially responsible industry, it is essential to educate ourselves as consumers. The future is uncertain for us and for the planet, and only by supporting brands that care for their workers, the community and the environment is it possible to contribute to a fairer, healthier and more respectful planet.
“B.cause we care”
It's time to revolutionize the way we consume fashion. It is urgent that we act consciously and actively towards the world around us!
At B.Simple, caring is imperative. Caring for Ours. Take care of yourself. Caring for the Planet. We are a human brand, and we work daily towards a society that is more aware of its choices.
Our pieces are produced in a way fair It is respectful, combined with ethical work practices that value, above all, its workers. As a proudly Portuguese brand, we produce our collections in northern factories made up of respectful and safe working environments.
Not only applied to our practices, B.Simple's commitment to sustainability is also based on the production of parts.
The creation of Line scarves meets that commitment. handcrafted with recycled materials (satin and polyester), the production of these scarves took place in a small scarf design studio with a 100% Portuguese soul.
Recycling polyester not only considerably reduces the volume of landfills, but also helps to prevent the depletion of renewable resources. From the use of sustainable fabrics in the production of Scarves Line, we contribute to a more eco-friendly fashion where it is possible to dress well and, at the same time, respect the environment.
This is one of the many contributions from B.Simple!
Our upcycling strategies
Textiles have one of the lowest recycling rates of any reusable material in existence. Annually, large amounts of clothing are consumed and, on the other hand, very small amounts are donated/recycled.
Fortunately, the upcycling is one of the solutions to this problem and has become a trend in recent years, following the demand from ecologically conscious consumers.
Because we are aware that B.Simple is much more than a clothing brand, all the projects we develop in parallel are hand in hand with sustainability.
Our latest collections - Metamorphosis It is Essence - are the perfect portrait of the well-known expression “from Garbage to Luxury”. Anchored in the logic of circular fashion, the pieces are developed with excess mesh (deadstock) from previous productions. By taking advantage of this material, we avoid the impact associated with its disposal, reducing the need for production and exploitation of raw materials.
In this way, we reuse the surplus original mesh to give life to new products, prolonging their useful life and preventing them from becoming something easily discarded.
also the our service dyeing arises as alternative to defend responsible consumption in fashion and minimize the environmental impacts caused by textile production.
Based on the premise of transforming “the old into new”, used B.Simple pieces can be converted into new pieces based on dyeing practices. If you have a monkey that you love but it has become stained, or a ribbed dress that is already fading, we can give it a new lease of life!
Those who have pieces in good condition standing in their wardrobe can also make a difference!
The project “Sell 1 Buy 1” is an initiative promoted by White Stamp, in collaboration with B.Simple and other fashion brands, aiming at sustainable consumption and circular fashion.
It allows consumers to sell their used parts and exchange them for new purchases. The articles are evaluated, they are sent to the second-hand market and, in turn, the consumer can receive the amount converted into credit to be discounted on a future purchase.
The creation of this project aims to contribute to the reduction of exploitation of resources natural, avoid excessive use of water drinkable water and reduce the emission of gases with greenhouse effect.
In addition, the introduction of new items on the second-hand market makes it possible to reduce the volume of items that are still in wardrobes, with value and in good condition, increasing their useful life.
More than ever, fashion needs to be thought about consciously.
What we consume and later discard is not a personal choice. We all share the same planet and the same resources and, therefore, it is up to us, as responsible beings, to ensure a prosperous planet for us and for future generations.
Our daily actions reflect our concern for the world around us. Are we going to be more aware?
